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GiftLegacy eContact Awards

We congratulate the 25 "Gold" sites, the 25 "Silver" sites and the 25 "Bronze" sites. Each organization will receive an award trophy to show their excellence in eMarketing. Many gold sites have received eGifts, and several have raised multimillions in eGifts. eMarketing of planned gifts on the web is steadily becoming a major force in planned giving.

During 2007 the GiftLegacy/GiftLaw servers had over 30 million page-views. With hundreds of thousands of donors and professional advisors getting their gift planning information online, we are recognizing top GiftLegacy sites with substantial numbers of eNewsletter and web site contacts.

Reasons for high eContact rates

1. Large eNewsletter distribution that brought donors and advisors to their web site.
2. Easy one or two click access from their Home Page to the Planned Giving Home Page.
3. A short "easy to type" planned gifts web page address printed on all their GiftLegacy Literature (quarterly print newsletter, brochures, ads and postcards).

  • Gold
  • Silver
  • Bronze
  • Steps to Success
Gold Awards
Averaged around 200,000 page-views in 2007!

Monica Estabrooke
AARP Foundation

Lewis H. von Herrmann
American Bible Society

Michael S. Welling
Arthritis Foundation

Benjamin C. Stahmann
The Boy Scouts of America National Foundation

Jim Secrist
Boys Town

Jerry Wear
Campus Crusade for Christ

Rose Meissner
Community Foundation of St. Joseph County

Lynda Jacobson
Iowa State University Foundation

Terry Gerdts
LCMS Foundation

Joel Preston
March of Dimes

Judy Cash
McIntire School of Commerce, University of Virginia

Eric Halonen
Michigan Technological University

Chris Miller
Oral Roberts University

Gordon Chavers
Purdue University

Patricia Moulton
San Diego State University

Glenn Pittsford
Texas A&M Foundation

Quina De Laine Page
United Way of America

Michael Crvarich
University of California, Irvine

Cecilia Soriano
University of California, Riverside

Lani Starkey
University of Hawai'i

Susan Morrison
University of New Mexico

Dave Miedema
University of North Dakota Foundation

Gerrie Paulson
Wayne State University
Steps to Success:
1. Develop a plan to collect more e-mail addresses from both donors and advisors.

2. Use the Member's Section to personalize your site and add new content regularly.

3. Add the "Weekly Thoughts" and your organization's news to the headers of your eNewsletters.

4. Periodically review the coordination of your web site, eNewsletters and eLiterature with your marketing director and webmaster.

5. Attend an Internet Marketing Seminar to maximize the effectiveness of your eMarketing program in Washington DC-Mar. 6-7; Chicago-July 17-18; Camarillo Oct. 1-2.

6. Attend an eDesign Seminar to learn how to personalize, print and distribute the GiftLegacy royalty-free eLiterature in Washington DC March 5; Chicago July 16; Camarillo Oct. 3; San Diego Sept. 24; Denver Oct. 22.
 
*Since a gift planning site is intended to provide philanthropy education and motivation, Crescendo believes that the page-view count method is the most accurate method. One user opening one page equals one page-view.